Elements and Performance Criteria
- Evaluate export potential
- Identify competitive advantages and disadvantages for the proposed product in respect to the products entry to overseas markets
- Analyse features of potential markets in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors
- Analyse business resources for their appropriateness and capacity to contribute to the marketing effort
- Identify available capital and time for the development of the export plan
- Develop export strategy
- Implement export strategy